The BIG I.D.E.A. （Social Entrepreneurship)

Programme Overview
As the traditional line blurs between non-profit organizations, government and business, many academics believe social entrepreneurship holds the promise of more effectively addressing, if not solving some of society’s most pressing problems. Social entrepreneurship offers hope as it suggests that entrepreneurship need not be solely focused on the profit motive, but it could be the imperative to drive social change with lasting, transformational benefit to society.

This course teaches participants to evaluate the market opportunities for creating social enterprise, and also examine the unique management and marketing strategies for the potential social enterprise. Participants will develop skills and become familiar with the toolsets that are helpful for today’s social entrepreneurs.

Objectives
The course is organized around four interconnected values and characteristics a social entrepreneur ideally exemplifies:

• I – Innovative
  Think ‘out of the box’; find best possible solution for a social problem by breaking new ground, develop new models and pioneer new approaches.
  
• D – Determined
  Where others see problems, they recognize new opportunities and pursue them relentlessly to serve a social mission.
  
• E – Enterprising
  Leverage limited resources by engaging and collaborating with partners from all sectors of society.
  
• A – Accountable
  Understand the expectations and values of all stakeholders. Social entrepreneurs account to these stakeholders on the value they create by assessing their progress in terms of social, financial and managerial outcomes, not just size, outputs or processes.
  

Learning Methods
The programme is interactive and experiential: students meet in class and small groups; work in project groups outside class, participate in simulations, reflect on their experiences in group reflection sessions; and present their findings to classmates, clients and trainer.

During class sessions, a variety of instructional methods will be employed to provide students with stimulating learning opportunities and to develop their ability to interact and network with their peers, trainers and the community. The methods include, but are not limited to, lessons, case analyses, discussion of relevant current events in magazines and newspapers, team presentations, various discussion techniques, and participation in a variety of learning activities.

For more information on The Big I.D.E.A, please email Mr Yue Kay Boon at kayboon@citycare.org.sg

► NEW SINGAPOREAN
► The Leader in You
► The Big I.D.E.A. (Social Entrepreneurship)
► D.A.R.E. (Smoking Cessation)